Tisane Addict • Pure Verbena • Sultan Brand

Pure Verveine Sultan: Natural Verveine Herbal Tea 100%

Just one plant—and what a plant: sweet verbena, the one known throughout Morocco as Louiza. Grown in the Marrakech region and a symbol of the Nature Collection From Sultan, it offers a fresh, slightly lemony-tasting, caffeine-free tea, available in 20 individually wrapped tea bags.

100% Verbena Single plant Lemon taste Caffeine-free Nature Collection 20 individually wrapped packets Sultan 1936

Sultan Pure Verbena Tea: What You Need to Know

Sultan Pure Verbena is a single-herb herbal tea made entirely of fragrant verbena—known as “louiza” in Morocco—sourced from the Marrakech region. It is part of the Nature Collection from Sultan, a Moroccan tea and herbal tea brand founded in 1936, and comes in a box of 20 individually wrapped tea bags. With no caffeine or added flavorings, it offers a refreshing cup with a slightly lemony taste and a natural sweetness that allows it to be enjoyed without sugar. Steep for 5 to 7 minutes in simmering water, covered, and enjoy it plain, with a dash of honey, or iced—traditionally after dinner or in the evening.

Louiza, the iconic verbena of Moroccan evenings

In Moroccan families, once the pot of green tea has served its purpose, louiza often takes over at the end of the day. This fragrant verbena with a lemony scent grows abundantly in the Marrakech region, and Sultan has made it one of the flagship products of its Nature Collection, dedicated to single-herb infusions: one species per box, with no added flavors or blends.

When brewed in a cup, verbena reveals a flavor profile that often surprises people: fresh citrus notes—almost like lemongrass—supported by a subtle herbal undertone and a natural sweetness that makes sugar unnecessary. It’s the perfect infusion for refined palates, the kind you serve after dinner or during long evening conversations.

A single plant, with no added flavoring

100% verbena, nothing else: Sultan’s Nature Collection emphasizes purity, and the quality of the plant is evident from the very first cup.

A one-of-a-kind lemony flavor

Neither citrus nor lemongrass, verbena has its own distinctive character: fresh, delicate, with a slightly sweet finish. It is one of the most elegant herbal teas in the repertoire.

Caffeine-free, from morning to night

Like any herbal infusion, it contains neither theine nor caffeine: it can be enjoyed at any time of day, even late at night.

Sultan know-how since 1936

The Casablanca-based company has been selecting plants for the Moroccan market for nearly a century, and the louiza is an institution there that is not to be taken lightly.

Our Tisane Addict Review of Pure Verveine Sultan

Single-herb teas leave no room for compromise, and this one performs remarkably well: the lemony aroma is distinct the moment you open the bag, the infusion remains clear and delicate, and the herb’s natural sweetness allows you to drink it as is, without a single ounce of sugar. For those who grew up with louiza served in glasses at home, the flavor is true to the original, and for those discovering it for the first time, it’s a wonderful introduction to herbal teas with character.

In the same Nature Collection, its counterpart takes a completely different approach: while the verbena is delicate and lemony, our Sultan Pure Hibiscus Tea is vibrant, tangy, and intensely colorful. Two single-variety plants, two distinct personalities: many of our customers keep the two boxes side by side.

Aspect

A pale yellow-green liqueur, clear and luminous, with a lemony aroma that is noticeable as soon as it is poured.

Taste

Fresh and light: citrus notes and a delicate herbal character, with a naturally sweet finish.

Style

An elegant, caffeine-free evening and after-dinner infusion in the Moroccan tradition of louiza.

Composition

100% verbena, from the Marrakech region. No added flavoring.

Our favorite ways to serve it

Pour simmering water over a tea bag and let it steep for 5 to 7 minutes, preferably covered to retain the citrus notes, which are the most volatile. Try it plain first: the sweetness of verbena is often surprising, and many people never go back to adding sugar.

After dinner

The historical role of louiza in Morocco: the cup that rounds out the evening meal—without caffeine—when the dinner table lingers.

With a drizzle of honey

Orange blossom or eucalyptus honey: their scents naturally enhance the citrus notes of verbena.

Iced

Steep it a little longer, then serve it over ice with a slice of lemon: a light, calorie-free summer drink.

In a teapot to share

Two tea bags in the family teapot, served in small glasses: the louiza we used to drink during evening gatherings, just like back home.

Product references

Product name

Pure Verveine (Pure Verbena)

Brand

Sultan (established 1936)

Range

Nature Collection, dedicated to single-herb herbal teas

Type

Single-herb infusion / caffeine-free herbal tea

Aromatic profile

Fresh and lemony, with subtle vegetal notes and a naturally smooth finish; a pale yellow-green, crystal-clear liqueur

Composition

100% verbena (louiza), from the Marrakech region, with no added flavoring

Format

Box of 20 individually wrapped packets

Recommended preparation

1 tea bag per cup, simmering water, steep for 5 to 7 minutes, covered. Enjoy plain, with a dash of honey, or as iced tea

FAQ: Pure Verveine Sultan

What is louiza, another name for Sultan verbena?

Louiza is the name Moroccans give to lemon verbena, a plant with a lemony scent that is traditionally brewed in the evening, often after the day’s mint tea. Pure Verveine Sultan brings this tradition to tea bags, featuring verbena from the Marrakech region, one of its favorite growing areas.

What does the Pure Verveine Sultan herbal tea taste like?

The brew is fresh and delicate, characterized by distinctive citrus notes reminiscent of citrus fruits without their acidity. The finish offers a subtle natural sweetness, allowing it to be enjoyed without sugar: it is one of the most elegant herbal teas in the single-herb repertoire.

How do you prepare Pure Verveine Sultan?

Pour simmering water over a tea bag and let it steep for 5 to 7 minutes, ideally with the lid on: the citrus notes of verbena are volatile, and the lid helps keep them in the cup. Enjoy it plain, with a dash of orange blossom honey, or iced with a slice of lemon in the summer.

Does Pure Verveine Sultan contain caffeine?

No: verbena is an herbal infusion, not tea, and naturally contains neither theine nor caffeine. That is precisely what makes it the traditional Moroccan late-evening drink: it is served at any time of day, including after dinner.

Should you add sugar to the Pure Verveine Sultan herbal tea?

Try it plain first: verbena has a natural sweetness that often comes as a surprise, and many enthusiasts never add sugar to their louiza. If you prefer a richer flavor, a fragrant honey like orange blossom pairs particularly well with its citrus notes.

What's in a box of Pure Verveine Sultan?

Each box contains 20 individually wrapped tea bags, whose packaging preserves the lemony fragrance of the verbena until the tea is brewed. The blend consists solely of verbena, with no added flavorings or other herbs: this is the principle behind Sultan’s Nature Collection.

Weight	0,150 kg

Pure Verveine Sultan - Natural Verbena Herbal Tea 100% - 20 teabags